Our Story

Smash is given birth with an intent to be a leading youth fashion-casual brand. With a penchant for design innovation, Smash offers superior quality at affordable ticket for young India. With a singular goal of creating superlative product quality with great fit, we aim to deliver emerging hi- street fashion trends and fashion staples that resonate with the growing Indian consuming class. Our range of merchandise consists of styles which include updated basics and classics for the contemporary souls.
Smash signifies the energy, the raw ideas that guide the individual to his highest expression. By way of the art of fashion, we encourage the youth to seek their unique style and be ahead of the trends of the time.